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Brand Identity · Visual Design

PUOI Studio

Crafting a bold visual identity for an independent design studio

PUOI — primary dark Dark
PUOI — brand color Brand
PUOI — outline Outline
00PUOI Studio
// Contents
In this guideline
01About
// Brand

PUOI Studio is an independent design consultancy specializing in B2B SaaS product design. The brand needed to communicate boldness, precision, and creative confidence — standing out in a market of minimal studio identities.

02Logo idea
// Concept
Logotype

The logotype is built on a custom geometric letterform system with a distinctive crossbar structure that creates visual rhythm and recognition.

PUOI logotype construction
03Variations
// Lockups
Primary / Dark
Brand / Color
Outline / Light
04Construction
// Grid
X 2X

Proportional grid (8 × 9) and dashed safe frame align the mark for digital and print reproduction. Key horizontal aligns to the crossbar rhythm; verticals follow letterform stems.

05Minimal size
// Legibility
PUOI logotype at 200px height
Full 200px height
PUOI logotype at 80px height
Medium 80px height
PUOI logotype at 40px height
Small 40px height
PUOI logotype at 32px minimum height
Minimum 32px height

Minimum reproduction size: 32px height

06Typography
// Syne
Syne
Primary brand typeface · UI & campaign headlines

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

BoldThe quick brown fox jumps over the lazy dog
Semi BoldThe quick brown fox jumps over the lazy dog
RegularThe quick brown fox jumps over the lazy dog
LightThe quick brown fox jumps over the lazy dog
Type scale — brand materials
DisplayPUOI Studio
H1 · 32pxSection title
H2 · 24pxSubsection
Body · 16pxSupporting copy for guidelines and decks.
Caption · 12pxMetadata · v2.0
07Color palette
// Values
Primary crimson
#C4004B
RGB 196 / 0 / 75
CMYK 0 / 100 / 62 / 23
Cream
#F5F0E8
RGB 245 / 240 / 232
CMYK 0 / 2 / 5 / 4
Dark
#1C1917
RGB 28 / 25 / 23
CMYK 0 / 11 / 18 / 89
Amber gold
#D4A017
RGB 212 / 160 / 23
CMYK 0 / 25 / 89 / 17
Crimson tints · 10% — 100%
10%Lightest
25%
50%
75%
100%Primary
08Business card
// 85.6 × 54mm
PUOI
PUOI
Selinay Iblikci
Founder & Designer
hello@puoistudio.com
+1 (555) 010-2030
puoistudio.com
Card size
85.6 × 54 mm (ISO 7810 ID-1 proportions)
Name
Syne · Semi Bold · 9pt (print) / clamp on screen
Title
Inter · Medium · 7.5pt
Details
Inter · Regular · 6.5pt · optical kerning
09Social media
// Instagram
10Brand in use
// Applications
Website header
PUOI
WorkServicesAboutContact
Email signature
Selinay Iblikci
Founder & Designer · PUOI Studio
hello@puoistudio.com
Letterhead
PUOI
11Results
// Outcomes
01

Cohesive brand identity across all touchpoints

02

Professional studio presence for client acquisition

03

Scalable system for future brand extensions