SELINAY
İBLİKCİ

Senior Product Designer · Design Systems & Ops · B2B SaaS
selinay.iblikci@outlook.com Amsterdam, Netherlands selinayiblikci.com linkedin.com/in/selinayyildirim +31 6 43001171
Profile

Product Designer with 6+ years of experience in B2B SaaS, enterprise dashboards, and design systems. I work end-to-end — from user research and problem framing through to high-fidelity Figma prototypes and developer handoff. My work is grounded in behavioural data and stakeholder alignment, not assumptions. Based in Amsterdam, open to Senior Product Designer roles hybrid or remote across the Netherlands.

Experience
Senior UX Designer
Nov 2024 – Dec 2025
Anoto · Remote (Sweden & USA)
  • Led end-to-end product discovery for new AI-assisted features; defined problem statements, ran user interviews, and synthesised findings into structured design briefs adopted by the full product team
  • Mapped user journeys and identified critical drop-off points across 3 onboarding flows; proposed and validated redesigns tracked against completion and retention benchmarks
  • Facilitated stakeholder workshops to align on feature priorities; translated ambiguous business requirements into product logic and task flows, adopted in full by the development team
  • Designed task-oriented interfaces using advanced Figma variables and logic; maintained a scalable design system ensuring consistency across multiple product surfaces
  • Delivered comprehensive design documentation and handoff specs, reducing design-dev back-and-forth by ~30% and accelerating sprint velocity
  • Used AI tools for research synthesis and rapid prototyping, reducing discovery time by ~40% without compromising design quality
Freelance Product Designer
May 2024 – Nov 2024
Independent
  • Delivered UX consulting and design work for clients across SaaS and digital products
  • Relocated to Amsterdam; integrated into the Dutch design and product community
UX Designer
Nov 2022 – May 2024
Areal AI · San Francisco, Remote
  • Redesigned operational dashboards for enterprise clients using Hotjar and Google Analytics behavioural data; identified and prioritised the top 5 usability failures driving user drop-off
  • Conducted UX audits and moderated usability tests across 4 products; research findings led directly to 2 major feature revisions accepted by senior stakeholders
  • Built and maintained a shared Figma component library with design tokens and variables; established consistent UI patterns that accelerated design delivery and developer handoff
  • Streamlined design-to-dev handoff within agile sprints by involving engineers earlier in the design process, reducing revision cycles and improving implementation accuracy
UI/UX Designer
May 2019 – Nov 2022
Treomind · Istanbul, Turkey
  • Delivered end-to-end design for 5+ internal tools and enterprise dashboards — from discovery and wireframes through to production-ready Figma specs
  • Restructured information architecture across multiple data-heavy interfaces, reducing cognitive load for power users and improving task completion in high-frequency workflows
  • Introduced WCAG 2.1 accessibility standards into the design process, applied across 3 major product redesigns
  • Improved decision visibility for operational users through clearer data hierarchy and interaction patterns, reducing user errors in critical workflows
Skills
Discovery & Research
User interviews, usability testing, UX audits, heuristic evaluation, journey mapping, workshop facilitation, problem framing, design briefs
Interaction & UI
High-fidelity prototyping, wireframing, user flows, task flows, information architecture, dashboard design, accessibility (WCAG 2.1)
Design Systems
Component library ownership, Figma Variables & Design Tokens, scalable UI frameworks, system governance, cross-team consistency, documentation
Data & Analytics
Google Analytics, Hotjar, Power BI, behavioural analysis, KPI definition, A/B test evaluation, onboarding optimisation
AI in Workflow
AI-assisted research synthesis, prompt-driven iteration, rapid prototyping with AI tools, behavioural pattern analysis
Collaboration
Stakeholder workshops, agile/scrum, developer handoff, product management partnership, requirement translation, sprint planning
Tools
Figma (Variables, Auto Layout, Dev Mode), Tokens Studio, Framer, FigJam, Miro, Adobe Photoshop, Adobe Illustrator, Google Analytics, Klaviyo, Hotjar, Power BI, HTML, CSS
Education
Industrial Design
Atılım University · Ankara, Turkey
Certifications
IxDF – AI for Designers
Google – Foundations of User Experience (UX)
LinkedIn Learning – Using AI in the UX Design Process
Skillup.co – Digital Marketing Strategy
Languages
English
C1 Advanced
Turkish
Native
Dutch
Actively improving